For small business owners, time is the most crucial component. Putting in efforts at the wrong channels can cost them a significant amount of money and time. But PPC is one of the most efficient advertising tools that can drive extraordinary results for small businesses. The expansion of the internet created limitless opportunities for small businesses.
PPC creates an unbiased platform where anyone can advertise their business, no matter whether you are just starting or an established brand, you can easily display your products and services. SEO takes time to show the business in organic search. But every business thrives on leads and sales. So, for that period, small businesses take advantage of PPC campaigns to drive sales.
In this article, we will mention how small businesses can harness the power of PPC. First, let’s understand what small business PPC is. PPC enables business owners to bid on keywords related to their industry or niche. PPC is a perfect platform for small businesses to target their potential customer for a related keyword. In PPC, it’s challenging to pick the right strategy because of multiple targeting options. One wrong approach can drain your whole budget without any results. So, stay tuned to discover some simple yet effective techniques to drive successful PPC campaigns for small businesses.
Right keywords
The first and the most crucial step in the process of creating a PPC campaign is keyword research. As a small business owner, your initial intention is to convert maximum users, so you can start with the “bottom of the funnel” keywords to drive sales. In the case of a limited budget, you can go for CPC. To filter out the irrelevant keywords, you can use the exclude keyword option.
Estimate CPC for your niche keywords
If your business targets multiple locations within one country, you should evaluate the average cost of niche keywords in specific areas. The cost of keywords differs according to different locations. The average cost of those keywords will give you a fair idea of whether doing business in that location is worth it or not. The average CPC of your niche keywords in different locations will help you understand how locations you should advertise your business.
Create appealing ad creatives
Once you are done with keywords research, the next step is to create appealing ad creatives. You are not the only one targeting those keywords, so to get noticed, your ad should stand out from the crowd. You can follow the below-mentioned techniques to write an ad copy to overshadow your competitors:
- Use emotional triggers and make your audience feel special
- Be selective about what language you use. Use the same language your audience uses.
- Communicate how your product or services can make your audience’s lives better.
- Eliminate doubts and move your audience from consideration to purchase.
- Boost up your service segment to make your product more reliable.
- Incentivize your visitors for coming back.
- Create your ad copy by keeping in mind the four U’s (Urgent, Unique, Useful, and Ultra-special)
While creating your ad creatives, pay extra attention to your ad extensions. Ad extensions will make your text ad pop-up on the SERP. Ad extensions will improve your ad’s performance and make the most out of your ad. Depending on your goal, you can select your ad extensions.
Try display campaigns
Display campaigns are more effective than text ads for branding purposes. Depending on your goal, you can choose between text ads and display ads. If your main goal is to convert leads, then text ads are your best bet, but if you want to narrow down your target audience, then display ads can serve you better. Moreover, display ads are more eye-catchy and create more engagement because of appealing visuals. Depending on your niche, you can select what kind of visuals you should use in your display ads.
Conclusion
PPC is a powerful advertising tool to drive traffic and conversions. With PPC, you can also test how user-friendly your page is. For a better PPC strategy, you can use session tracking software. These tools record user’s sessions and help you find out what problems your users face in their journey. PPC takes out money from your pocket, so make sure you rely on a solid PPC strategy for maximum results.
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